From October 2018 until the end of 2019, Germany and its deep ties to the U.S. will be on display all across the United States. The campaign “Deutschlandjahr USA” will travel across the entire U.S., bringing with it a collection of events and exhibits revolving around business and industry, politics, education, culture, and science, to highlight the unique importance of transatlantic relations.
Deutschlandjahr is a comprehensive and collaborative campaign of the Federal Foreign Office, the Goethe-Institute, and with support of the BDI, with the goal of presenting today’s Germany to people across the entire U.S.
Deutschlandjahr will showcase how closely the two countries are linked by heritage, common values, and shared interests, illustrating how a brighter future is possible if we tackle global challenges together through focusing on dialogue, exchange, and cooperation between people.
The campaign aims to convey a multifaceted, modern image of Germany in the U.S. All areas relevant to society – from business and industry, politics, education, culture, science, civil society, to sports – will be explored. Significant visibility will be achieved by consolidating activities and stakeholders, as well as through public, high-profile formats and targeted media efforts.
Germany and the U.S. are connected through a centuries-long common history. German immigrants have helped shape the development of the United States, while the successful development of post-war Germany is inextricably linked to US engagement. The Deutschlandjahr USA 2018/19 campaign builds on this success story and aims to intensify the transatlantic dialogue.
Further Information: www.wunderbartogether.org